B&J Pup-Peanut Butter Pretzel Ice Cream

Ben & Jerry's Pup-Peanut Butter Pretzel Ice Cream is a freezer-aisle standout: a 16-oz pint housed in the brand's familiar chunky carton, usually shelved alongside other premium ice creams, novelty pints, and premium frozen novelties. You’ll find it near indulgent flavors and other Ben & Jerry’s varieties, often close to non-dairy frozen desserts and premium brands aimed at treat-driven purchases. This flavor suits last-minute dessert runs, movie-night pick-ups, backyard gatherings, and weekend cheat meals — anytime shoppers want a fun, shareable indulgence. The brand leans into countercultural, socially conscious positioning with playful names and activist marketing, targeting young adults, families with kids, and value-seeking indulgence shoppers who like whimsical flavors and recognizable social messaging. Labeling typically features indulgent cues — flavor descriptors, whimsical graphics, and mentions of peanut ingredients; it may highlight simple-sounding ingredients but generally lacks organic or health-care claims, relying on brand reputation rather than certified “natural” or organic seals. In plain terms the product is highly processed: manufactured from water, multiple sweeteners and refined fats, emulsifiers and gums to achieve a specific texture and shelf-stable structure. Sensory notes: a creamy, rich mouthfeel from coconut and butterfat, crunchy salty-sweet pretzel pieces and swirls of peanut butter delivering contrast, a slightly gritty crunch from added starches and flours; temperature-focused ritual — scooped straight from the freezer into bowls for immediate sharing. Packaging is recyclable cardboard pint with vivid artwork; the ritual is casual and communal, often spooned straight from the tub at relaxed social moments.