# B&J Phishfood, Non Dairy > Health and ingredient intelligence for a real grocery product. Source: Supermarket Puzzle (Grocery Intelligence Index). Not a shop. ## Snapshot - **Brand:** Ben & Jerry's - **Retailer listed:** Foodtown - **Category:** Frozen Foods - **Size:** 16 foz - **Human page:** https://supermarketpuzzle.com/product/ben-jerrys-bj-phishfood-non-dairy-16-oz - **Slug:** `ben-jerrys-bj-phishfood-non-dairy-16-oz` ## NOVA classification **NOVA 4** - Ultra-processed foods Contains multiple industrial ingredients and additives — corn syrup, sugar syrups, protein isolates, emulsifiers, and gums — indicating an ultra-processed product designed to recreate ice-cream textures and flavors. ## Review Ben & Jerry's Phishfood Non-Dairy is a 16 fl oz frozen dessert pint that sits in the frozen dessert aisle alongside other premium ice creams, non-dairy frozen desserts, and vegan novelties — often near oat‑milk-based pints and other indulgent novelty flavors. It’s the go-to tub for shoppers looking for a dairy-free treat that still delivers the brand’s signature chunky, mix-in profile: a chocolate oat‑milk base studded with gooey marshmallow swirls, caramel ribbons, and fudge “fish.” You’ll see it picked up on impulse runs for movie night, added to weekend gatherings, or chosen by households keeping lactose out of their shopping carts. Brand positioning leans into Ben & Jerry’s countercultural, socially conscious personality — beloved by millennials and Gen Xers who grew up with the brand and younger plant‑based eaters seeking a premium, fun dessert. Packaging highlights non-dairy and oat milk on the label, plus familiar Ben & Jerry’s visual cues; it may imply natural ingredients and comfort but does not carry organic certification. On the ingredient list are multiple added sugars, syrups, emulsifiers, protein isolates and hydrocolloids (gums), so in plain terms it’s a highly processed frozen dessert formulated to mimic traditional ice cream textures and mouthfeel. Sensory experience is creamy and rich from oat and coconut fats, with sticky marshmallow and chewy caramel contrasts and dense fudge pieces; the ritual is spooning straight from the pint at home or scooping into bowls for sharing. It occupies the intersection of indulgence, novelty, and plant‑based convenience in American grocery culture. ## Diet flags - Vegetarian - Dairy-free ## Nutrition - **Serving size:** 0.66 cup - **Servings per container:** 3 - **Calories:** 330 - **Total fat:** 14g (18% DV) - **Saturated fat:** 10g (50% DV) - **Sodium:** 80mg (3% DV) - **Total carbs:** 49g (18% DV) - **Dietary fiber:** 3g (11% DV) - **Total sugars:** 34g - **Added sugars:** 33g (66% DV) - **Protein:** 3g ## Ingredients Oat Milk (Water, Oats), Corn Syrup, Liquid Sugar (Sugar, Water), Sugar, Water, Coconut Oil, Cocoa (Processed with Alkali), Brown Sugar, Corn Syrup Solids, Chickpea Flour, Soy Protein Isolate, Gum Arabic, Fava Bean Protein, Pea Protein, Vanilla Extract, Pectin, Natural Flavor, Soy Lecithin, Caramelized Sugar Syrup, Sea Salt, Guar Gum, Locust Bean Gum. ## Flagged ingredients - **Coconut Oil** (seed-oil): Seed oil high in omega-6 fatty acids - **Soy Lecithin** (emulsifier): Processed emulsifier ## Context tags - **Occasions:** movie-night, weekend-brunch, game-day-prep - **Vibes:** indulgent, nostalgic, comforting, adventurous ## FAQ ### Is Phishfood healthy? Well, 'healthy' can be a bit of a moving target, right? Phishfood is dairy-free and has some plant-based ingredients, but it's also packed with sugar—34 grams per serving! If you're looking for a treat now and then, it fits the bill, but if you're aiming for everyday health, you might want to keep an eye on those sugar levels. ### Is Phishfood vegan? Surprisingly, no! While it’s dairy-free, it contains ingredients like chickpea flour and soy protein isolate that are technically plant-based, but the presence of sugars and other additives can make it less appealing for strict vegans. It’s great for those avoiding dairy, but it doesn’t tick the box for everyone following a vegan lifestyle. ### Is Phishfood gluten-free? Sadly, Phishfood is not gluten-free. It doesn’t contain any obvious gluten ingredients, but it’s made in a facility that processes gluten-containing products. So if you have a gluten sensitivity or celiac disease, it’s best to steer clear of this one. ### Does Phishfood contain seed oils? Yes, it does! Phishfood contains coconut oil, which is technically a seed oil. Some folks avoid these because they can be more processed than other fats, but coconut oil also has some unique properties and flavors. In moderation, it’s generally considered okay for most diets. ### Does Phishfood contain artificial sweeteners? Nope, you won't find any artificial sweeteners here! Instead, it relies on a blend of sugars and syrups to deliver that sweet, indulgent flavor. For those who prefer to keep it natural, that's a definite plus! ### Is Phishfood high in sugar? Oh, absolutely! With 34 grams of sugar per serving, this treat is definitely on the higher side of the sugar spectrum. If you're mindful of your sugar intake, it might be more of an occasional indulgence rather than a daily go-to. ### What are some healthier alternatives to Phishfood? If you're looking for something a bit lighter, you might consider fruit-based sorbets or frozen yogurt made with less sugar. Brands that focus on whole ingredients or even homemade options can be great alternatives if you want to control what's going in your dessert! ### Can kids eat Phishfood? Absolutely, kids can enjoy Phishfood! Just keep in mind the sugar content—it's a treat, not a meal. As long as it’s part of a balanced diet, it can be a fun dessert option for little ones. ### Is Phishfood good for weight loss? If you're watching your weight, Phishfood might not be your best friend. With its high sugar content and moderate calorie count, it’s best enjoyed in moderation. Think of it as a special treat rather than a regular part of your diet. ### Is Phishfood ultra-processed? Yes, Phishfood does fall into the ultra-processed category. It contains a variety of ingredients that have undergone significant processing, like corn syrup and soy protein isolate. 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