B&J Phishfood, Non Dairy

Ben & Jerry's Phishfood Non-Dairy is a 16 fl oz frozen dessert pint that sits in the frozen dessert aisle alongside other premium ice creams, non-dairy frozen desserts, and vegan novelties — often near oat‑milk-based pints and other indulgent novelty flavors. It’s the go-to tub for shoppers looking for a dairy-free treat that still delivers the brand’s signature chunky, mix-in profile: a chocolate oat‑milk base studded with gooey marshmallow swirls, caramel ribbons, and fudge “fish.” You’ll see it picked up on impulse runs for movie night, added to weekend gatherings, or chosen by households keeping lactose out of their shopping carts. Brand positioning leans into Ben & Jerry’s countercultural, socially conscious personality — beloved by millennials and Gen Xers who grew up with the brand and younger plant‑based eaters seeking a premium, fun dessert. Packaging highlights non-dairy and oat milk on the label, plus familiar Ben & Jerry’s visual cues; it may imply natural ingredients and comfort but does not carry organic certification. On the ingredient list are multiple added sugars, syrups, emulsifiers, protein isolates and hydrocolloids (gums), so in plain terms it’s a highly processed frozen dessert formulated to mimic traditional ice cream textures and mouthfeel. Sensory experience is creamy and rich from oat and coconut fats, with sticky marshmallow and chewy caramel contrasts and dense fudge pieces; the ritual is spooning straight from the pint at home or scooping into bowls for sharing. It occupies the intersection of indulgence, novelty, and plant‑based convenience in American grocery culture.