# B&J Peanut Butter Half Baked, Non Dairy

> Health and ingredient intelligence for a real grocery product. Source: Supermarket Puzzle (Grocery Intelligence Index). Not a shop.

## Snapshot

- **Brand:** Ben & Jerry's
- **Retailer listed:** Foodtown
- **Category:** Frozen Foods
- **Size:** 16 foz
- **Human page:** https://supermarketpuzzle.com/product/ben-jerrys-bj-peanut-butter-half-baked-non-dairy-16-oz
- **Slug:** `ben-jerrys-bj-peanut-butter-half-baked-non-dairy-16-oz`

## NOVA classification

**NOVA 4** - Ultra-processed foods

The product contains multiple industrial ingredients (liquid sugar, corn syrup, refined oils), emulsifiers/stabilizers, flavors, and ready-made mix-ins, indicating it is ultra-processed. These formulations and additives align with NOVA group 4.

## Review

Ben & Jerry's Peanut Butter Half Baked Non Dairy arrives at the frozen desserts aisle, typically on the same shelf as other pint-sized ice creams and in a sub-section stocked with non-dairy and vegan frozen treats. You'd spot it near other premium pint brands, plant-based novelties, and specialty ice creams. It suits shopping trips for weekend treats, party supplies, or an impulse grab during a grocery run—perfect for movie-night spooning, game-day sweet cravings, or a celebratory dessert at a casual gathering. The brand positions itself as a socially conscious indulgence: playful, outspoken, and aimed at younger adults and families who value ethical sourcing and bold flavors. Marketing leans into euphoria, sustainability, and inclusivity (100% vegan) rather than health. The front label carries health-halo cues like 'non-dairy', 'Fairtrade-certified sugar, cocoa and vanilla', 'non-GMO', and '100% vegan', but it is not organic and the ingredient list reveals many processed components. In plain terms, this is a highly processed frozen dessert that combines industrial ingredients and texturizers with peanut-forward mix-ins. Sensory-wise, expect a creamy, dense base made from almond milk and sweeteners, ribbons of peanut butter, fudgy brownie chunks, and soft peanut-butter cookie dough gobs that create a mix of chewy, fudgy, and creamy textures. Packaged in a familiar paperboard pint, this product invites ritual scooping straight from the container for sharing or solo indulgence late at night.

## Diet flags

- Vegetarian
- Dairy-free

## Nutrition

- **Serving size:** 0.67 cup
- **Servings per container:** 3
- **Calories:** 320
- **Total fat:** 16g (21% DV)
- **Saturated fat:** 8g (40% DV)
- **Sodium:** 115mg (5% DV)
- **Total carbs:** 42g (15% DV)
- **Dietary fiber:** 2g (7% DV)
- **Total sugars:** 27g
- **Added sugars:** 26g (52% DV)
- **Protein:** 4g

## Ingredients

Almond Milk (Water, Almonds), Liquid Sugar (Sugar, Water), Wheat Flour, Coconut Oil Corn Syrup, Peanuts, Sugar, Water Brown Sugar, Cocoa (Processed with Alkali), Soybean Oil, Pea Protein, Cocoa, Peanut Oil, Sunflower Lecithin, Invert Sugar, Salt, Corn Starch, Guar Gum Locust Bean Gum, Vanilla Extract, Soy Lecithin Natural Flavor (Coconut), Malted Barley Flour.

## Flagged ingredients

- **Soybean Oil** (seed-oil): Seed oil high in omega-6 fatty acids
- **Peanut Oil** (seed-oil): Seed oil high in omega-6 fatty acids
- **Sunflower Lecithin** (emulsifier): Processed emulsifier
- **Soy Lecithin** (emulsifier): Processed emulsifier

## Context tags

- **Occasions:** movie-night, game-day-prep, weekend-brunch
- **Vibes:** indulgent, comforting, nostalgic

## FAQ

### Is Half Baked healthy?

That depends on your definition of healthy! If you're looking for a treat that's dairy-free and has some fun flavors, it fits the bill. However, with 27 grams of total sugars per serving, it's definitely more of an indulgence than a health food. So, think of it as a delightful dessert rather than a daily snack!

### Is Half Baked vegan?

Nope, Half Baked isn't vegan. While it’s dairy-free, it does contain ingredients like wheat flour and sugar that may not align with strict vegan diets, especially since sugar processing can involve bone char. So, if you’re looking for a completely vegan treat, you might want to explore other options.

### Is Half Baked gluten-free?

Unfortunately, Half Baked is not gluten-free since it contains wheat flour. If you’re avoiding gluten, it’s best to skip this one and look for a gluten-free ice cream alternative that satisfies your sweet tooth!

### Does Half Baked contain seed oils?

Yes, it does! Specifically, you'll find soybean oil in the mix. While some folks prefer to avoid seed oils due to health concerns associated with high omega-6 fatty acids, they are commonly used in many processed foods for texture and shelf stability. So, it's not a deal-breaker, but worth noting!

### Does Half Baked contain artificial sweeteners?

Nope, no artificial sweeteners here! The sweetness comes from liquid sugar and added sugars, which are more straightforward in terms of ingredient sourcing. So, you can enjoy it without worrying about any sneaky sweeteners.

### Is Half Baked high in sugar?

Yes, it is! With 27 grams of total sugars per serving, it definitely leans towards the sweeter side of the dessert spectrum. Just keep in mind that if you're watching your sugar intake, this one might be best enjoyed as an occasional treat rather than a regular indulgence.

### What are healthier alternatives to Half Baked?

If you're looking for a healthier alternative, consider options that are lower in sugars or made with whole, natural ingredients. Brands like So Delicious or Halo Top offer dairy-free options with less sugar. You might also try making your own banana ice cream at home for a delicious and nutritious treat!

### Can kids eat Half Baked?

Absolutely! Kids can enjoy Half Baked as a fun treat, but it's always good to keep moderation in mind, especially with its higher sugar content. Just like with any dessert, balance it with nutritious meals throughout the day, and they’ll be just fine!

### Is Half Baked good for weight loss?

If you're on a weight loss journey, Half Baked might not be the best choice due to its higher calorie and sugar content. While it can certainly fit into an occasional treat category, pairing it with a balanced diet and active lifestyle is key. Remember, it’s all about balance!

### Is Half Baked ultra-processed?

Yes, Half Baked falls into the ultra-processed category due to its combination of refined ingredients and additives. While it’s not something to have every day, enjoying it occasionally can still be part of a balanced diet. Just remember, processed doesn’t equal bad — it’s all about context!

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