B&J Peanut Butter Half Baked, Non Dairy

Ben & Jerry's Peanut Butter Half Baked Non Dairy arrives at the frozen desserts aisle, typically on the same shelf as other pint-sized ice creams and in a sub-section stocked with non-dairy and vegan frozen treats. You'd spot it near other premium pint brands, plant-based novelties, and specialty ice creams. It suits shopping trips for weekend treats, party supplies, or an impulse grab during a grocery run—perfect for movie-night spooning, game-day sweet cravings, or a celebratory dessert at a casual gathering. The brand positions itself as a socially conscious indulgence: playful, outspoken, and aimed at younger adults and families who value ethical sourcing and bold flavors. Marketing leans into euphoria, sustainability, and inclusivity (100% vegan) rather than health. The front label carries health-halo cues like 'non-dairy', 'Fairtrade-certified sugar, cocoa and vanilla', 'non-GMO', and '100% vegan', but it is not organic and the ingredient list reveals many processed components. In plain terms, this is a highly processed frozen dessert that combines industrial ingredients and texturizers with peanut-forward mix-ins. Sensory-wise, expect a creamy, dense base made from almond milk and sweeteners, ribbons of peanut butter, fudgy brownie chunks, and soft peanut-butter cookie dough gobs that create a mix of chewy, fudgy, and creamy textures. Packaged in a familiar paperboard pint, this product invites ritual scooping straight from the container for sharing or solo indulgence late at night.