B&J IC Gimme S'More

Ben & Jerry's Gimme S'More is a 16-ounce premium pint you'd find in the frozen dessert aisle, shelved alongside other super-premium ice creams, novelty bars, and specialty frozen desserts. Bright, playful packaging and the signature Ben & Jerry's logo make it stand out near other indulgent brands and seasonal novelty flavors. It reads like a campfire memory: toasted marshmallow–flavored ice cream studded with chocolate cookie swirls, graham cracker ribbons, and fudge flakes — a texture-forward mashup that promises creamy richness, gooey marshmallow notes, crunchy graham fragments and intermittent fudgy hits. The pint is designed for spoon-to-mouth rituals: scoop straight into a bowl for solo comfort eating, pass it around at a casual movie night, or stash it in a cooler for a backyard hangout. Brand positioning leans on playful nostalgia, social consciousness and premium indulgence — Ben & Jerry's targets socially minded millennials and families who value whimsical flavors, ethical sourcing (Fairtrade ingredients, cage-free eggs) and fun storytelling. Label characteristics include health-adjacent cues such as Non-GMO sourcing and Fairtrade certified sugar, cocoa and vanilla, plus claims about cage-free eggs and natural flavoring; it is not organic. Processing context: this is a highly processed, multi-component frozen dessert that uses added sugars, syrups, emulsifiers and stabilizers to achieve its texture and shelf life. The overall marketing voice is convivial and slightly rebellious — eat with abandon — and the eating occasion is almost ritualistic: a spoon, a couch, and the tiny personal luxury of a s'mores-flavored escape from routine.