Arm & Hammer Fridge Fresh Baking Soda

ARM & HAMMER Fridge Fresh Baking Soda is presented as a simple, familiar fridge accessory: a vented plastic puck filled with pure sodium bicarbonate and a suction cup that sticks to a refrigerator wall, freezer, or crisper. In stores you’ll typically find it in the household or cleaning aisle near refrigerator deodorizers, charcoal filters, shelf liners and food-storage supplies, sometimes cross-placed with kitchen gadgets. It suits routine grocery runs, meal-prep Sundays when you’re organizing and deodorizing your fridge, back-to-school shopping for a dorm or shared apartment, or storm-prep trips where you want perishables to stay fresher longer. The brand leans on heritage and trust—“America’s #1 Baking Soda brand”—evoking nostalgia and reliability for shoppers who grew up with Arm & Hammer. Marketing targets practical homemakers, renters, and folks who value low-cost, familiar household solutions; the tone is utilitarian and reassuring rather than trendy. Label characteristics emphasize tidy health halos: “pure,” “natural,” and odor-eliminating performance; there are no organic certifications or nutrition claims and minimal kid-focused branding beyond friendly, bright brand colors. Processing context: the product contains a single ingredient, sodium bicarbonate, with basic industrial purification and packaging rather than culinary formulation. Sensory details focus on the tactile and ritual: a matte plastic cartridge with vent holes, the dry, fine white powder inside, a subtle, neutral odor, and a monthly ritual—peel, press the suction cup for 10 seconds, and replace every 30 days. The experience is practical, nearly invisible, and integrated into domestic food-care habits.