Arm & Hammer Baking Soda

ARM & HAMMER Baking Soda (64 oz) sits at the intersection of pantry staple and household workhorse. In a typical American grocery store you’ll find this large box in the baking aisle alongside flour, baking powder, and yeast — and often cross-promoted near household cleaners and pet-care products thanks to its multi-use branding. Shoppers toss it into carts for holiday-baking sprees and weekly meal-prep sessions, and keep an extra box for apartment odor control or emergency storm-prep. The brand leans on a long-standing, all-American heritage: practical, dependable, and budget-friendly. ARM & HAMMER positions this product as a trusted, multipurpose solution for families who value thrift and versatility rather than trend-driven luxury. The label emphasizes purity and utility with claims like “pure baking soda” and “natural odor eliminator”; there’s no kid-targeted graphics or organic certification — just a straightforward, utilitarian aesthetic and a strong logo that evokes trust. In processing terms, it’s a single-ingredient, mineral-derived product with minimal transformation for safe culinary and household use. Sensory details are simple and familiar: a fine, white, powdery texture packed in a rectangular cardboard box; using it is tactile and ritualized — measuring teaspoons for cakes, sprinkling on carpets before vacuuming, or mixing with water into a paste for scrubbing. The 4-lb size signals a household rather than single-recipe purchase, reinforcing the idea of an all-purpose supply. Culturally it reads as wholesome and pragmatic — less about indulgence and more about everyday problem-solving, family cooking, and small clean-up victories.