Apple & Eve 100% Juice, Apple Juice, Clear

Apple & Eve 100% Juice — Clear Apple, 64 fl oz — sits like a classic pantry and fridge staple in American grocery aisles. You’ll most commonly find the big plastic bottle on the juice aisle near other shelf-stable 100% fruit juices, fruit nectars and kids’ juice boxes (some stores also place it in chilled coolers). It reads as a family-oriented, value-focused product: nostalgic and approachable, marketed to parents who want a familiar fruit option for kids without added sugar. The label leans on simple, natural cues — “100% juice,” “0% added sugar,” Non-GMO Project verified, pasteurized and vitamin C fortified — but it is not organic. Processing is visible on the label: reconstituted apple juice from concentrate with added ascorbic and malic acids; pasteurization and concentrate/reconstitution are part of its manufacturing story. Sensory notes: a clear, bright amber liquid with a smooth, thin mouthfeel, pronounced sweet apple flavor, little to no pulp, best served chilled or over ice; the wide screw-top PET bottle makes pouring into school cups, pitchers or travel mugs convenient. Rituals around this bottle are everyday and practical — breakfast alongside cereal, packed into lunchboxes, diluted into kid-friendly mixes, or used as a base for mocktails and smoothies. With on-pack claims emphasizing fruit servings (USDA servings per 8 oz) and 80% DV vitamin C per serving, the brand positions itself as a simple, wholesome-looking solution for families seeking convenience and familiar taste more than minimally processed purity.