# Dannon Activia Dairy Drink, Prune > Health and ingredient intelligence for a real grocery product. Source: Supermarket Puzzle (Grocery Intelligence Index). Not a shop. ## Snapshot - **Brand:** Activia - **Retailer listed:** Foodtown - **Category:** Dairy - **Size:** 7 foz - **Human page:** https://supermarketpuzzle.com/product/activia-dannon-dairy-drink-prune-7-oz - **Slug:** `activia-dannon-dairy-drink-prune-7-oz` ## NOVA classification **NOVA 4** - Ultra-processed foods Contains industrial ingredients and additives (added sugars, modified food starch, natural flavors, caramel color) and is a formulated, shelf-stable-style probiotic dairy drink, consistent with NOVA group 4 ultraprocessed foods. ## Review You’d find Dannon Activia Prune Dairy Drink in the refrigerated dairy aisle alongside single-serve yogurts, kefir bottles, and other probiotic beverages — often stacked near grab-and-go breakfast items and smoothie mixers. It’s a small, 7 fl oz pourable yogurt positioned for quick consumption at breakfast, as a snack between meetings, or as a travel-friendly stopgap on a road trip. Activia’s brand messaging leans heavily into gut-health science and daily routine: doctor-recommended probiotic benefits, live and active cultures, and a clinical-sounding strain name, all aimed at health-conscious adults (particularly women and busy parents) who want an easy digestive-health habit. The label emphasizes benefits — “probiotic,” “low fat,” and “contains vitamin D and calcium” — while also using casual cues like “creamy” and real fruit (though prune puree is listed at under 1%). No organic or non-GMO badges appear; instead you’ll see “natural flavors,” added sugars, and colorings called out. In plain terms this is a factory-made cultured dairy drink: milk is cultured, blended with water, sugar, inulin, stabilizers and flavorings, then bottled. Sensory-wise the drink is smooth and creamy but thinner than spoonable yogurt, slightly viscous from modified starch and inulin, sweet with a stewed-prune note and a warm brown tint from caramel color and vegetable juice. The ritual is convenient — chilled, cap-off sipping from a small bottle at the kitchen counter, desk, or on a commute — marketed as an easy, daily gut-health habit rather than an indulgent treat. ## Diet flags - Vegetarian ## Nutrition - **Serving size:** 1 - **Servings per container:** 1 - **Calories:** 160 - **Total fat:** 3g (4% DV) - **Saturated fat:** 2g (10% DV) - **Cholesterol:** 10mg (3% DV) - **Sodium:** 105mg (5% DV) - **Total carbs:** 27g (10% DV) - **Dietary fiber:** 2g (7% DV) - **Total sugars:** 23g - **Added sugars:** 14g (28% DV) - **Protein:** 7g ## Ingredients CULTURED REDUCED FAT MILK, WATER, CAN SUGAR, INULIN, LESS THAN 1% PRUNE PUREE, MODIFIED FOOD STARCH, NATURAL FLAVORS, CARAMEL COLOR, VEGETABLE JUICE (FOR COLOR), LEMON JUICE CONCENTRATE, VITAMIN D3, LIVE CULTURES L. BULGARICUS (2), L. LACTIS, S. THERMOPHILUS, LIVE AND ACTOVE PROBIOTIC B. LACTIS DN 173-010/CNCM 1-2494. ## Flagged ingredients - **Caramel Color** (additive): Artificial coloring ## Context tags - **Occasions:** back-to-school, post-workout, road-trip - **Vibes:** convenient, wholesome, comforting ## FAQ ### Is the Activia Dairy Drink, Prune healthy? The Activia Dairy Drink, Prune can be a tasty addition to your diet, but whether it's 'healthy' really depends on your dietary goals. It has a decent amount of protein and calcium, which are great for bone health, but it also packs 23 grams of sugar per serving, including 14 grams of added sugars. So, if you're watching your sugar intake, it might be worth enjoying this as an occasional treat rather than a daily staple. ### Is the Activia Dairy Drink, Prune vegan? Nope! The Activia Dairy Drink, Prune is not vegan, as it contains cultured reduced fat milk. If you're on a plant-based diet, you’ll want to look for dairy-free alternatives that fit your lifestyle. ### Is the Activia Dairy Drink, Prune gluten-free? Yes, the Activia Dairy Drink, Prune is gluten-free! So if you’re avoiding gluten, this drink can be a safe choice for you to enjoy without any worries. ### Does the Activia Dairy Drink, Prune contain seed oils? No, the Activia Dairy Drink, Prune doesn’t contain any seed oils. It’s always good to check labels for seed oils, as some processed foods do include them, but in this case, you're in the clear! ### Does the Activia Dairy Drink, Prune contain artificial sweeteners? Good news—there are no artificial sweeteners in the Activia Dairy Drink, Prune! Instead, it gets its sweetness from cane sugar and prune puree, keeping things a bit more natural. ### Is the Activia Dairy Drink, Prune high in sugar? Yes, it is! With 23 grams of sugar per serving, including 14 grams of added sugars, this drink is definitely on the higher side when it comes to sugar content. If you’re being mindful of your sugar intake, it might be best to enjoy it in moderation. ### What are healthier alternatives to the Activia Dairy Drink, Prune? If you're looking for healthier alternatives, consider unsweetened yogurt or dairy drinks that are lower in sugar and have live probiotics. Plant-based options like almond or coconut yogurt can also be good choices, especially if you’re looking to cut back on added sugars. ### Can kids drink the Activia Dairy Drink, Prune? Absolutely! The Activia Dairy Drink, Prune can be a fun and tasty option for kids, providing some protein and calcium. Just keep an eye on the sugar content, especially if they’re having it frequently, to balance it with other low-sugar foods. ### Is the Activia Dairy Drink, Prune good for weight loss? While it can fit into a balanced diet, the Activia Dairy Drink, Prune isn’t particularly low-calorie or low-sugar, which might not make it the best choice for weight loss. If you're trying to shed some pounds, you might want to opt for lower-sugar yogurt options or drinks that offer more fiber to keep you feeling full. ### Is the Activia Dairy Drink, Prune ultra-processed? Yes, the Activia Dairy Drink, Prune can be considered ultra-processed due to its ingredient list, which includes added sugars and natural flavors. While it’s not all bad—many people enjoy the convenience and taste—it's always a good idea to balance these types of products with whole, minimally processed foods in your diet. ## Related products - [Kraft Finely Shredded Swiss Cheese](https://supermarketpuzzle.com/product/kraft-finely-shredded-swiss-cheese-8-oz) (NOVA 4) | markdown: https://supermarketpuzzle.com/__a2/md?path=/product/kraft-finely-shredded-swiss-cheese-8-oz - [I Can'T Belive Its Not Butter Light Bowl](https://supermarketpuzzle.com/product/i-cant-believe-its-not-butter-i-cant-belive-its-not-butter-light-bowl-15-oz) (NOVA 4) | markdown: https://supermarketpuzzle.com/__a2/md?path=/product/i-cant-believe-its-not-butter-i-cant-belive-its-not-butter-light-bowl-15-oz - [Planet Oat Brown Sugar Cookie Creamer](https://supermarketpuzzle.com/product/planet-oat-brown-sugar-cookie-creamer-32-oz) (NOVA 4) | markdown: https://supermarketpuzzle.com/__a2/md?path=/product/planet-oat-brown-sugar-cookie-creamer-32-oz - [Activia Dailies Strawberry Blueberry 8 Pack](https://supermarketpuzzle.com/product/activia-dailies-strawberry-blueberry-8-pack-2480-oz) (NOVA 4) | markdown: https://supermarketpuzzle.com/__a2/md?path=/product/activia-dailies-strawberry-blueberry-8-pack-2480-oz - [Friendship Farmer'S Cheese](https://supermarketpuzzle.com/product/friendship-dairies-farmers-cheese-750-oz) (NOVA 3) | markdown: https://supermarketpuzzle.com/__a2/md?path=/product/friendship-dairies-farmers-cheese-750-oz - [Simply Fruit Punch Juice Drink](https://supermarketpuzzle.com/product/simply-fruit-punch-juice-drink-52-oz) (NOVA 4) | markdown: https://supermarketpuzzle.com/__a2/md?path=/product/simply-fruit-punch-juice-drink-52-oz - [Kozy Shack No Sugar Chocolate Pudding](https://supermarketpuzzle.com/product/kozy-shack-no-sugar-chocolate-pudding-16-oz) (NOVA 4) | markdown: https://supermarketpuzzle.com/__a2/md?path=/product/kozy-shack-no-sugar-chocolate-pudding-16-oz - [Kate's Butter Unsalted Butter Quarters](https://supermarketpuzzle.com/product/kates-butter-unsalted-butter-quarters-8-oz) (NOVA 2) | markdown: https://supermarketpuzzle.com/__a2/md?path=/product/kates-butter-unsalted-butter-quarters-8-oz ## For agents Prefer this markdown sheet over scraping the HTML page. 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