Can you spot the ultraprocessed foods?

Take a virtual shopping trip to learn more about what's on grocery store shelves.

365 by Whole Foods Market, Whole Milk Kefir, Peach, 32 Ounce
dairy-eggs/yogurt
📊 NOVA 4🌾 Gluten-Free✨ Seed Oil Free

365 by Whole Foods Market, Whole Milk Kefir, Peach, 32 Ounce

365 by Whole Foods Market
Available at Whole Foods
200
Calories
8g
Protein
21g
Sugars
110mg
Sodium
34
Ingredients

What You Should Know

You'd spot this peach-flavored whole milk kefir in the refrigerated dairy aisle or the grab-and-go fridge — a handy choice for quick breakfasts or snacks. It reads wholesome and slightly indulgent: tangy cultured milk with a sweet, fruity finish, but added cane sugar, natural flavors and annatto suggest industrial formulation. Texture is smooth and drinkable; those additives and the formulation are typical of ultra-processed flavored dairy.

Nutrition Facts

Serving Size: 1 CUP
Servings per Container: 4
Calories200
% Daily Value*
Total Fat9g12%
Saturated Fat4g20%
Trans Fat0g
Cholesterol20mg7%
Sodium110mg5%
Total Carbohydrate22g8%
Total Sugars21g
Protein8g
* The % Daily Value (DV) tells you how much a nutrient in a serving of food contributes to a daily diet. 2,000 calories a day is used for general nutrition advice.

Ingredients

PASTEURIZED, WHOLE, MILK, CANE, SUGAR, WATER, PEACH, PUREE, PASTEURIZED, NONFAT, MILK, NATURAL, FLAVORS, LACTASE, ENZYME, ANNATTO, (COLOR), LEMON, JUICE, CONCENTRATE, LIVE, AND, ACTIVE, CULTURES:, S., THERMOPHILUS, L., BULGARICUS, BIFIDOBACTERIUM, LACTIS, L., ACIDOPHILUS, L., RHAMNOSUS..

Flagged Ingredients:

  • annatto - Artificial coloring
No Additive

Dietary Labels

This product is not vegan, is gluten-free, and is not organic.

Ultra-Processing Assessment

NOVA Score:4 / 4

Ultra-Processed

Why this score?

Contains added sugar, natural flavors, color and other industrial ingredients (water, enzymes) in a formulated flavored dairy product, consistent with NOVA 4 ultra-processed foods.

Daily Ritual

Can you Spot Ultraprocessed Foods? Play our Supermarket Game

Take a virtual shopping trip to learn more about what's on grocery store shelves.

Shopping in the supermarket oil aisle

Others also viewed

Common Questions about 365 by Whole Foods Market, Whole Milk Kefir, Peach, 32 Ounce

The Whole Milk Kefir can be considered healthy in moderation, especially for those looking for a protein boost or probiotics in their diet. It’s high in protein and contains live cultures that can be beneficial for gut health. However, it does have a higher sugar content, so it’s important to balance it with other low-sugar foods.

Perfect For

post-workout
back-to-school
road-trip

Vibe:

convenientwholesomeindulgent
$4.49
per package