365 by Whole Foods Market, Vanilla Pizzelles, 5.3 Ounce
What You Should Know
You’d find these packaged vanilla pizzelles in the cookie or seasonal baking aisle, pulled out for afternoon tea, holiday trays, or a sweet snack with coffee. They give a nostalgic, indulgent vibe — a lightly elevated pantry treat from a natural-foods brand. The ingredient list (refined/enriched pastry flour, added emulsifier and leavening agents, natural flavor and caramel color) and uniform crisp texture are signs of industrial processing typical of ultra-processed products.
Nutrition Facts
Ingredients
UNBLEACHED, ENRICHED, WHEAT, PASTRY, FLOUR, (WHEAT, FLOUR,, NIACIN,, REDUCED, IRON,, THIAMINE, MONONITRATE,, RIBOFLAVIN,, FOLIC, ACID), CANE, SUGAR, ORGANIC, EGGS, SUNFLOWER, SEED, OIL, NATURAL, FLAVOR, SUNFLOWER, LECITHIN, (EMULSIFIER), CARAMEL, COLOR, BAKING, POWDER, (SODIUM, ACID, PYROPHOSPHATE,, SODIUM, BICARBONATE,, CASSAVA, FLOUR,, MONOCALCIUM, PHOSPHATE), SALT..
Flagged Ingredients:
- •Sunflower Seed Oil - Seed oil high in omega-6 fatty acids
- •Sunflower Lecithin - Processed emulsifier
- •Caramel Color - Artificial coloring
Dietary Labels
Ultra-Processing Assessment
Ultra-Processed
Why this score?
Contains refined/enriched flour, emulsifier (lecithin), added flavors and colorings, and industrial chemical leaveners — a composition and processing profile consistent with NOVA group 4 (ultra-processed foods).
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Common Questions about 365 by Whole Foods Market, Vanilla Pizzelles, 5.3 Ounce
Well, that depends on your definition of healthy! These pizzelles are made with organic ingredients and have no artificial sweeteners or preservatives, which is a plus. However, they do contain added sugars and are not particularly high in fiber or protein, so they're more of an occasional treat than a health food.