365 by Whole Foods Market, Vanilla Pizzelles, 5.3 Ounce
What You Should Know
You'd spot these vanilla pizzelles on a Whole Foods shelf or grab a pack for a coffee break, holiday cookie tray, or casual dessert. They feel nostalgic and lightly indulgent—thin, crisp wafers that mimic homemade pizzelles but come ready-to-eat. The ingredient list (enriched flour, added emulsifier, natural flavor, caramel color and formulated leavening agents) and the uniform texture point to significant industrial processing consistent with an ultra-processed product.
Nutrition Facts
Ingredients
UNBLEACHED, ENRICHED, WHEAT, PASTRY, FLOUR, (WHEAT, FLOUR,, NIACIN,, REDUCED, IRON,, THIAMINE, MONONITRATE,, RIBOFLAVIN,, FOLIC, ACID), CANE, SUGAR, ORGANIC, EGGS, SUNFLOWER, SEED, OIL, NATURAL, FLAVOR, SUNFLOWER, LECITHIN, (EMULSIFIER), CARAMEL, COLOR, BAKING, POWDER, (SODIUM, ACID, PYROPHOSPHATE,, SODIUM, BICARBONATE,, CASSAVA, FLOUR,, MONOCALCIUM, PHOSPHATE), SALT..
Flagged Ingredients:
- •Sunflower Seed Oil - Seed oil high in omega-6 fatty acids
- •Sunflower Lecithin - Processed emulsifier
- •Caramel Color - Artificial coloring
Dietary Labels
Ultra-Processing Assessment
Ultra-Processed
Why this score?
Contains refined/enriched flour, added emulsifier (sunflower lecithin), natural flavors, caramel color and formulated leavening salts—industrial ingredients and additives typical of NOVA 4 ultra-processed foods designed for shelf stability and specific sensory qualities.
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Common Questions about 365 by Whole Foods Market, Vanilla Pizzelles, 5.3 Ounce
Well, that depends on your definition of healthy! These pizzelles are made with organic ingredients and have no artificial sweeteners or preservatives, which is a plus. However, they do contain added sugars and are not particularly high in fiber or protein, so they're more of an occasional treat than a health food.