# 365 by Whole Foods Market, Protein Waffles, Buttermilk, 6 Count, 8 Ounce > Health and ingredient intelligence for a real grocery product. Source: Supermarket Puzzle (Grocery Intelligence Index). Not a shop. ## Snapshot - **Brand:** 365 by Whole Foods Market - **Retailer listed:** Whole Foods - **Category:** frozen-foods/frozen-breakfast - **Listed price:** $3.29 - **Human page:** https://supermarketpuzzle.com/product/365-by-protein-waffles-buttermilk-6-count-8-ounce-2 - **Slug:** `365-by-protein-waffles-buttermilk-6-count-8-ounce-2` ## NOVA classification **NOVA 4** - Ultra-processed foods The ingredient list includes multiple industrially modified ingredients and additives (whey/wheat protein isolates, maltodextrin, sunflower lecithin, natural flavors, enriched flours, chemical leavening), and the product is a reformulated, ready-to-eat processed food — consistent with NOVA 4 ultraprocessed classification. ## Review You'd spot these in the freezer or breakfast aisle as a quick, protein-forward twist on a childhood toaster waffle — handy for rushed mornings, a lazy weekend brunch, or a post-workout bite. The product feels nostalgic and slightly indulgent (toaster-crisp exterior, soft interior) but is marketed for convenience and added protein. The long list of industrial ingredients (protein isolates, maltodextrin, emulsifier, natural flavors, enriched flours) and additives explains the fluffy, shelf-stable texture and points to NOVA 4 ultraprocessing. ## Nutrition - **Serving size:** 1 serving - **Servings per container:** 1 - **Calories:** 650 - **Total fat:** 24g (31% DV) - **Saturated fat:** 3g (15% DV) - **Trans fat:** 0g - **Cholesterol:** 105mg (35% DV) - **Sodium:** 980mg (43% DV) - **Total carbs:** 78g (28% DV) - **Dietary fiber:** 9g (32% DV) - **Total sugars:** 15g - **Protein:** 35g ## Ingredients WATER WHOLE WHEAT FLOUR UNBLEACHED ENRICHED WHEAT FLOUR (UNBLEACHED WHEAT FLOUR, NIACIN, REDUCED IRON, THIAMINE MONONITRATE, RIBOFLAVIN, FOLIC ACID) EXPELLER PRESSED CANOLA OIL CANE SUGAR WHEAT PROTEIN ISOLATE WHEY PROTEIN ISOLATE WHEY PROTEIN CONCENTRATE POWDERED EGGS SUNFLOWER LECITHIN (EMULSIFIER) BUTTERMILK POWDER CORN MALTODEXTRIN NATURAL FLAVOR LEAVENING (SODIUM ACID PYROPHOSPHATE, SODIUM BICARBONATE) SEA SALT. ## Flagged ingredients - **canola oil** (seed-oil): Seed oil high in omega-6 fatty acids - **sunflower lecithin** (emulsifier): Processed emulsifier ## Context tags - **Occasions:** weekend-brunch, back-to-school, post-workout - **Vibes:** nostalgic, convenient, indulgent ## FAQ ### Are these protein waffles healthy? The 365 Protein Waffles are relatively healthy compared to many frozen breakfast options, especially since they pack a protein punch with 35 grams per serving. However, they do contain added sugars and sodium, which means they're not the ultimate health food. Think of them as a convenient, protein-rich breakfast option that can fit into a balanced diet, especially when paired with some fresh fruit or yogurt. ### Are these waffles vegan? Nope, these protein waffles are not vegan. They contain powdered eggs and buttermilk powder, both of which are animal-derived ingredients. So, if you're following a strict plant-based diet, you'll want to steer clear of these. ### Can I eat these if I’m gluten-free? Unfortunately, these waffles are not gluten-free. They contain both whole wheat flour and enriched wheat flour, which means they're off the menu for anyone who needs to avoid gluten. If you're looking for a gluten-free breakfast option, there are plenty of alternatives out there — just read those labels carefully! ### Do these waffles contain seed oils? Yes, they do contain expeller pressed canola oil, which is a type of seed oil. Canola oil is often used in processed foods for its neutral flavor and high smoke point, but some folks prefer to limit their intake due to concerns about processing methods. It's not inherently 'bad,' but if you're watching your seed oil consumption, it's something to consider. ### Are there any artificial sweeteners in these waffles? Nope, you'll be glad to hear that there are no artificial sweeteners in these waffles! They rely on cane sugar for sweetness, which is a more natural option. So, if you’re avoiding artificial ingredients, these waffles are a better choice. ### How high is the sugar content in these waffles? The sugar content is moderate, with 15 grams of total sugars per serving. While they aren't loaded with sugar, they're not exactly low-sugar either, so if you're watching your sugar intake, keep that in mind. Pairing them with something low-sugar can help balance things out! ### What are some healthier alternatives to these waffles? If you're looking for healthier alternatives, consider options like whole grain pancakes made from oats or almond flour, or even a smoothie bowl topped with granola. There are also gluten-free waffles made from chickpea flour or sweet potatoes that can be delicious and nutritious. It's all about finding what fits your taste and dietary needs! ### Can kids eat these protein waffles? Absolutely, kids can enjoy these protein waffles! They can be a fun and tasty breakfast or snack option, especially if you add some fruit or a drizzle of nut butter on top. Just keep an eye on the sodium content if you're serving them regularly, as kids may not need as much salt in their diets. ### Are these waffles good for weight loss? While these waffles are high in protein and fiber, which can help keep you full, they aren't necessarily a weight-loss miracle. The key is moderation; incorporating them into a balanced diet while being mindful of overall calorie intake is crucial. If they satisfy your cravings and keep you energized, they can definitely be part of a weight-loss strategy! ### Are these waffles considered ultra-processed? Yes, these waffles fall into the ultra-processed category since they contain multiple processed ingredients like wheat protein isolate and corn maltodextrin. That said, ultra-processed doesn't always mean unhealthy! It’s about balance — enjoying these waffles occasionally while focusing on whole foods most of the time is a reasonable approach. ## Related products - [365 by Whole Foods Market, Gluten Free Waffles, 8 Ounce](https://supermarketpuzzle.com/product/365-by-gluten-free-waffles-8-ounce-2) (NOVA 4) | markdown: https://supermarketpuzzle.com/__a2/md?path=/product/365-by-gluten-free-waffles-8-ounce-2 - [365 by Whole Foods Market, Family Pack Pancake Bites, 21.6 Ounce](https://supermarketpuzzle.com/product/365-by-family-pack-pancake-bites-216-ounce-2) (NOVA 4) | markdown: https://supermarketpuzzle.com/__a2/md?path=/product/365-by-family-pack-pancake-bites-216-ounce-2 - [Sweet Maple Liege Waffles, 8.7 OZ](https://supermarketpuzzle.com/product/mason-dixie-biscuit-co-sweet-maple-liege-waffles-87-oz-2) (NOVA 3) | markdown: https://supermarketpuzzle.com/__a2/md?path=/product/mason-dixie-biscuit-co-sweet-maple-liege-waffles-87-oz-2 - [Cream Cheese Stuffed Everything Mini Bagels, 8 OZ](https://supermarketpuzzle.com/product/feel-good-foods-cream-cheese-stuffed-everything-mini-bagels-8-oz-2) (NOVA 4) | markdown: https://supermarketpuzzle.com/__a2/md?path=/product/feel-good-foods-cream-cheese-stuffed-everything-mini-bagels-8-oz-2 - [Tofu Scramble Breakfast, 9 OZ](https://supermarketpuzzle.com/product/amys-tofu-scramble-breakfast-9-oz-2) (NOVA 3) | markdown: https://supermarketpuzzle.com/__a2/md?path=/product/amys-tofu-scramble-breakfast-9-oz-2 - [Wildberry Pancake Bites, 12.7 OZ](https://supermarketpuzzle.com/product/feel-good-foods-wildberry-pancake-bites-127-oz-2) (NOVA 4) | markdown: https://supermarketpuzzle.com/__a2/md?path=/product/feel-good-foods-wildberry-pancake-bites-127-oz-2 - [Buttermilk Pancake Bites, 12.7 OZ](https://supermarketpuzzle.com/product/feel-good-foods-buttermilk-pancake-bites-127-oz-2) (NOVA 4) | markdown: https://supermarketpuzzle.com/__a2/md?path=/product/feel-good-foods-buttermilk-pancake-bites-127-oz-2 - [Savory Sausage Croissant Sandwich with Egg & Cheese, 4.5 OZ](https://supermarketpuzzle.com/product/mason-dixie-biscuit-co-savory-sausage-croissant-sandwich-with-egg-cheese-45-oz-2) (NOVA 4) | markdown: https://supermarketpuzzle.com/__a2/md?path=/product/mason-dixie-biscuit-co-savory-sausage-croissant-sandwich-with-egg-cheese-45-oz-2 ## For agents Prefer this markdown sheet over scraping the HTML page. 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