365 by Whole Foods Market, Protein Waffles, Buttermilk, 6 Count, 8 Ounce
What You Should Know
You'd spot these in the freezer or breakfast aisle as a quick, protein-forward twist on a childhood toaster waffle — handy for rushed mornings, a lazy weekend brunch, or a post-workout bite. The product feels nostalgic and slightly indulgent (toaster-crisp exterior, soft interior) but is marketed for convenience and added protein. The long list of industrial ingredients (protein isolates, maltodextrin, emulsifier, natural flavors, enriched flours) and additives explains the fluffy, shelf-stable texture and points to NOVA 4 ultraprocessing.
Nutrition Facts
Ingredients
WATER, WHOLE, WHEAT, FLOUR, UNBLEACHED, ENRICHED, WHEAT, FLOUR, (UNBLEACHED, WHEAT, FLOUR,, NIACIN,, REDUCED, IRON,, THIAMINE, MONONITRATE,, RIBOFLAVIN,, FOLIC, ACID), EXPELLER, PRESSED, CANOLA, OIL, CANE, SUGAR, WHEAT, PROTEIN, ISOLATE, WHEY, PROTEIN, ISOLATE, WHEY, PROTEIN, CONCENTRATE, POWDERED, EGGS, SUNFLOWER, LECITHIN, (EMULSIFIER), BUTTERMILK, POWDER, CORN, MALTODEXTRIN, NATURAL, FLAVOR, LEAVENING, (SODIUM, ACID, PYROPHOSPHATE,, SODIUM, BICARBONATE), SEA, SALT..
Flagged Ingredients:
- •canola oil - Seed oil high in omega-6 fatty acids
- •sunflower lecithin - Processed emulsifier
Dietary Labels
Ultra-Processing Assessment
Ultra-Processed
Why this score?
The ingredient list includes multiple industrially modified ingredients and additives (whey/wheat protein isolates, maltodextrin, sunflower lecithin, natural flavors, enriched flours, chemical leavening), and the product is a reformulated, ready-to-eat processed food — consistent with NOVA 4 ultraprocessed classification.
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Common Questions about 365 by Whole Foods Market, Protein Waffles, Buttermilk, 6 Count, 8 Ounce
The 365 Protein Waffles are relatively healthy compared to many frozen breakfast options, especially since they pack a protein punch with 35 grams per serving. However, they do contain added sugars and sodium, which means they're not the ultimate health food. Think of them as a convenient, protein-rich breakfast option that can fit into a balanced diet, especially when paired with some fresh fruit or yogurt.