365 by Whole Foods Market, Protein Waffles, Buttermilk, 6 Count, 8 Ounce
What You Should Know
You'd spot these in the freezer or packaged breakfast section as an easy grab for rushed mornings, a weekend brunch shortcut, or a protein-forward snack after a workout. The product feels both comforting and convenient—like a nostalgic waffle made modern—while the long ingredient list (protein isolates, maltodextrin, emulsifier, natural flavor) and engineered texture point to industrial processing and ultra-processed food characteristics.
Nutrition Facts
Ingredients
WATER, WHOLE, WHEAT, FLOUR, UNBLEACHED, ENRICHED, WHEAT, FLOUR, (UNBLEACHED, WHEAT, FLOUR,, NIACIN,, REDUCED, IRON,, THIAMINE, MONONITRATE,, RIBOFLAVIN,, FOLIC, ACID), EXPELLER, PRESSED, CANOLA, OIL, CANE, SUGAR, WHEAT, PROTEIN, ISOLATE, WHEY, PROTEIN, ISOLATE, WHEY, PROTEIN, CONCENTRATE, POWDERED, EGGS, SUNFLOWER, LECITHIN, (EMULSIFIER), BUTTERMILK, POWDER, CORN, MALTODEXTRIN, NATURAL, FLAVOR, LEAVENING, (SODIUM, ACID, PYROPHOSPHATE,, SODIUM, BICARBONATE), SEA, SALT..
Flagged Ingredients:
- •canola oil - Seed oil high in omega-6 fatty acids
- •sunflower lecithin - Processed emulsifier
Dietary Labels
Ultra-Processing Assessment
Ultra-Processed
Why this score?
Contains multiple industrial ingredients (wheat and whey protein isolates/concentrates, maltodextrin, sunflower lecithin, natural flavor) and is a ready-to-heat packaged product, which are hallmarks of NOVA group 4 ultra-processed foods.
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Common Questions about 365 by Whole Foods Market, Protein Waffles, Buttermilk, 6 Count, 8 Ounce
The 365 Protein Waffles are relatively healthy compared to many frozen breakfast options, especially since they pack a protein punch with 35 grams per serving. However, they do contain added sugars and sodium, which means they're not the ultimate health food. Think of them as a convenient, protein-rich breakfast option that can fit into a balanced diet, especially when paired with some fresh fruit or yogurt.