Can you spot the ultraprocessed foods?

Take a virtual shopping trip to learn more about what's on grocery store shelves.

365 by Whole Foods Market, Organic Morning Os Cereal, Honey and Nut, 12.2 Ounce
pantry-essentials/cereal
📊 NOVA 4🥛 Dairy-Free🌿 Organic✨ Seed Oil Free

365 by Whole Foods Market, Organic Morning Os Cereal, Honey and Nut, 12.2 Ounce

365 by Whole Foods Market
Available at Whole Foods
120
Calories
3g
Protein
8g
Sugars
105mg
Sodium
2g
Fiber
26
Ingredients

What You Should Know

You'd spot this on the cereal aisle or grabbed quickly for a busy morning at home or in a dorm — a honey-and-nut take on classic O-shaped breakfasts. It reads as wholesome and a bit nostalgic, but the added sugars, wheat starch, flavoring and fortification give it a convenience-food vibe. The uniform O texture and ingredient list (refined starches, 'natural flavour', mixed tocopherols) are clues of industrial processing typical of ultra-processed cereals.

Nutrition Facts

Serving Size: 1 CUP
Servings per Container: 1
Calories120
% Daily Value*
Total Fat1.5g2%
Saturated Fat0.2g1%
Trans Fat0g
Cholesterol0mg0%
Sodium105mg5%
Total Carbohydrate25g9%
Dietary Fiber2g7%
Total Sugars8g
Protein3g
* The % Daily Value (DV) tells you how much a nutrient in a serving of food contributes to a daily diet. 2,000 calories a day is used for general nutrition advice.

Ingredients

ORGANIC, WHOLE, GRAIN, OAT, FLOUR, SUGARS, (ORGANIC, CANE, SUGAR,, ORGANIC, HONEY,, ORGANIC, COOKING, MOLASSES), ORGANIC, WHEAT, STARCH, SEA, SALT, CALCIUM, CARBONATE, ORGANIC, NATURAL, FLAVOUR, MIXED, TOCOPHEROLS..

Dietary Labels

This product is not vegan, is not gluten-free, and is organic.

Ultra-Processing Assessment

NOVA Score:4 / 4

Ultra-Processed

Why this score?

Although it uses organic whole grain oat flour, the presence of added sugars, refined wheat starch, 'natural flavour' and processing additives/fortification — together with likely industrial shaping/extrusion — fit the NOVA criteria for an ultra-processed product.

Daily Ritual

Can you Spot Ultraprocessed Foods? Play our Supermarket Game

Take a virtual shopping trip to learn more about what's on grocery store shelves.

Shopping in the supermarket oil aisle

Others also viewed

Common Questions about 365 by Whole Foods Market, Organic Morning Os Cereal, Honey and Nut, 12.2 Ounce

The Organic Morning Os cereal offers a decent balance of nutrients, with 120 calories and 3 grams of protein per cup. It’s made from organic whole grain oat flour and has no artificial ingredients, which is a plus. However, whether it’s 'healthy' really depends on your dietary goals — if you’re after something low in sugar, it fits the bill, but if you're looking for high fiber or protein, you might want to look elsewhere.

Perfect For

back-to-school
weekend-brunch
road-trip

Vibe:

nostalgicwholesomeconvenient
$3.69
per package