365 by Whole Foods Market, Organic Hazelnut Cocoa Pillows, 10.6 Ounce
What You Should Know
You'd spot these organic hazelnut cocoa pillows in the cereal or snack aisle or on a family grocery run — they often end up in kids' carts or as an impulse buy for a sweet breakfast or lunchbox treat. They give a nostalgic, indulgent vibe: crisp pillow shells with a sweet hazelnut-cocoa cream center reminiscent of chocolate-filled cereals. Despite organic ingredients, the presence of industrially formulated cream fillings, emulsifiers, added sugars, 'natural flavors' and color extracts points to ultra-processed manufacturing designed for shelf-stable texture and concentrated flavor (NOVA 4).
Nutrition Facts
Ingredients
ORGANIC, HAZELNUT, AND, COCOA, CREAM, (ORGANIC, CANE, SUGAR,, ORGANIC, SUNFLOWER, SEED, OIL,, ORGANIC, HAZELNUTS,, ORGANIC, COCOA, BUTTER,, ORGANIC, NONFAT, MILK,, ORGANIC, COCOA, POWDER,, SUNFLOWER, LECITHIN, [EMULSIFIER],, NATURAL, FLAVOR), ORGANIC, RICE, FLOUR, ORGANIC, CORN, FLOUR, ORGANIC, OAT, FLOUR, ORGANIC, CANE, SUGAR, FRUIT, AND, VEGETABLE, EXTRACT, (COLORS, [CARROTS,, PUMPKIN],, INVERT, SUGAR,, NATURAL, FLAVORS,, CITRIC, ACID), SALT, FRUIT, AND, VEGETABLE, EXTRACT, (COLORS, [RADISH,, BLACK, CURRANT,, APPLES],, INVERT, SUGAR,, CITRIC, ACID), ORGANIC, ROSEMARY, EXTRACT..
Flagged Ingredients:
- •sunflower seed oil - Seed oil high in omega-6 fatty acids
- •sunflower lecithin - Processed emulsifier
- •Red 40 - Artificial coloring
- •Yellow 5 - Artificial coloring
- •Yellow 6 - Artificial coloring
- •Blue 1 - Artificial coloring
Dietary Labels
Ultra-Processing Assessment
Ultra-Processed
Why this score?
Multiple industrial ingredients (cream-like filling made from isolated components, emulsifier, invert sugar, natural flavors and color extracts) and ready-to-eat, engineered texture/flavor indicate an ultra-processed product (NOVA 4).
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Common Questions about 365 by Whole Foods Market, Organic Hazelnut Cocoa Pillows, 10.6 Ounce
The Organic Hazelnut Cocoa Pillows are a fun treat rather than a health food. They have a decent balance of flavors and textures, but they’re not packed with fiber or protein. Think of them as an occasional indulgence rather than a daily staple — perfect for a cozy breakfast or snack!