365 by Whole Foods Market, Organic Hazelnut Cocoa Pillows, 10.6 Ounce
What You Should Know
You'd spot these in the cereal/snack aisle or in a kid-focused grab on the way to checkout—an organic-branded take on a classic filled cereal pillow for quick breakfasts, lunchboxes or snacktime. The product feels nostalgic and indulgent yet marketed as 'wholesome' because of organic ingredients; the sweet filled center, added sugars, an emulsifier and multiple refined flours point to industrial processes (extrusion, filling) that create the crunchy texture and uniform sweetness.
Nutrition Facts
Ingredients
ORGANIC, HAZELNUT, AND, COCOA, CREAM, (ORGANIC, CANE, SUGAR,, ORGANIC, SUNFLOWER, SEED, OIL,, ORGANIC, HAZELNUTS,, ORGANIC, COCOA, BUTTER,, ORGANIC, NONFAT, MILK,, ORGANIC, COCOA, POWDER,, SUNFLOWER, LECITHIN, [EMULSIFIER],, NATURAL, FLAVOR), ORGANIC, RICE, FLOUR, ORGANIC, CORN, FLOUR, ORGANIC, OAT, FLOUR, ORGANIC, CANE, SUGAR, FRUIT, AND, VEGETABLE, EXTRACT, (COLORS, [CARROTS,, PUMPKIN],, INVERT, SUGAR,, NATURAL, FLAVORS,, CITRIC, ACID), SALT, FRUIT, AND, VEGETABLE, EXTRACT, (COLORS, [RADISH,, BLACK, CURRANT,, APPLES],, INVERT, SUGAR,, CITRIC, ACID), ORGANIC, ROSEMARY, EXTRACT..
Flagged Ingredients:
- •sunflower seed oil - Seed oil high in omega-6 fatty acids
- •sunflower lecithin - Processed emulsifier
- •Red 40 - Artificial coloring
- •Yellow 5 - Artificial coloring
Dietary Labels
Ultra-Processing Assessment
Ultra-Processed
Why this score?
Contains an industrially formulated hazelnut-cocoa cream, added sugars (cane and invert), emulsifier (sunflower lecithin), flavorings and refined flours—ingredients and manufacturing steps typical of ultra-processed foods, consistent with NOVA group 4.
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Common Questions about 365 by Whole Foods Market, Organic Hazelnut Cocoa Pillows, 10.6 Ounce
The Organic Hazelnut Cocoa Pillows are a fun treat rather than a health food. They have a decent balance of flavors and textures, but they’re not packed with fiber or protein. Think of them as an occasional indulgence rather than a daily staple — perfect for a cozy breakfast or snack!