365 by Whole Foods Market, Organic Crunchy Cinnamon Squares Cereal, 10 Ounce
What You Should Know
You'd spot this box in the cereal aisle at Whole Foods or in a grab-and-go cart on busy weekday mornings—an organic take on crunchy cinnamon squares. It feels nostalgic and comforting, marketed as a 'wholesome' upgrade to classic kid cereal with a sweet cinnamon crunch. The uniform shaped squares, notable sugar content and added isolated ingredients (oat hull fiber, mixed tocopherols) point to industrial processing (extrusion/toasting and shelf-stable formulation) commonly seen in ultra-processed cereals.
Nutrition Facts
Ingredients
ORGANIC, WHOLE, WHEAT, FLOUR, ORGANIC, CANE, SUGAR, ORGANIC, WHOLE, GRAIN, BROWN, RICE, FLOUR, ORGANIC, OAT, HULL, FIBRE, CALCIUM, CARBONATE, SEA, SALT, ORGANIC, CINNAMON, MIXED, TOCOPHEROLS..
Dietary Labels
Ultra-Processing Assessment
Ultra-Processed
Why this score?
Despite organic ingredients, the product is a shaped, industrially processed breakfast cereal with added sugar and isolated ingredients (oat hull fiber, mixed tocopherols) indicative of ultra-processed foods (NOVA 4).
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Common Questions about 365 by Whole Foods Market, Organic Crunchy Cinnamon Squares Cereal, 10 Ounce
Well, 'healthy' can mean different things for different folks! This cereal is made with organic ingredients and has a decent amount of fiber (3 grams per cup) and calcium. It's not a superfood, but if you're looking for a tasty breakfast option that doesn't have crazy additives, it fits the bill.