365 by Whole Foods Market, Belgian Waffles, 11.6 Ounce
What You Should Know
You'd spot these in the freezer aisle among other ready-to-heat breakfast items or grab a box when you want a quick, indulgent weekend brunch at home. They project a nostalgic, bakery-like vibe — crisp edges and a buttery, eggy interior — while promising convenience and comfort. The ingredient list includes real butter and eggs but also industrial touches like invert sugar syrup, soy lecithin and “natural flavor,” which point to factory processing that shapes texture and shelf-life and aligns with ultra-processed formulations.
Nutrition Facts
Ingredients
WHEAT, FLOUR, CULTURED, BUTTER, (CREAM,, LACTIC, ACID, STARTER, CULTURE), PEARL, SUGAR, WATER, EGGS, INVERT, SUGAR, SYRUP, YEAST, SOY, FLOUR, SUGAR, SALT, SOY, LECITHIN, (EMULSIFIER), NATURAL, FLAVOR..
Flagged Ingredients:
- •soy - Seed oil high in omega-6 fatty acids
- •soy lecithin - Processed emulsifier
Dietary Labels
Ultra-Processing Assessment
Ultra-Processed
Why this score?
Although the product contains recognizable ingredients (wheat flour, cultured butter, eggs), it is a ready-to-heat packaged waffle with added invert sugar syrup, an emulsifier (soy lecithin) and 'natural flavor,' indicating industrial formulation and processing consistent with NOVA group 4 (ultra-processed).
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Common Questions about 365 by Whole Foods Market, Belgian Waffles, 11.6 Ounce
Ah, the age-old question! While these waffles can be a tasty treat, they're not exactly what you'd call a health food. With 250 calories and 15 grams of sugar per waffle, they’re more of an indulgent breakfast option rather than a daily staple. It’s all about balance—enjoying them occasionally can fit into a well-rounded diet!